Opening gateways for global success: translation and localization for the Hospitality industry

The mantra “Think Globally, Act Locally” is particularly resonant for translation-savvy companies, and especially those involved in the Travel, Leisure and Hospitality industries. Translation ‘bloopers’ are amusing. Tales abound of restaurants offering “Irritable Scalloped Kidney” or “Demonic Steak”.  And we’ve all heard the Pepsico story about “The Drink that refreshes” becoming “Dig up the bones of Read the full article… […]

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The movie bender, the great unknown

The goal of a good audiovisual dubbing is to not be noticed. Maybe, that’s why the actors and the actresses of dubbing are not known, the reality is that most of spectators only identify them when they listen to one of their most famous voices. For that reason, and to recognize the merit of the dubbing work, today we will tell you, step by step, how this whole process works. […]

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machine translation, as far as technology goes

Machine translation goes forward and is becoming more and more accurate. This type of system is available to everyone and we use it normally, but it still can not replace the professional translator. So, how do we get the most out of machine translation? […]

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