Often overlooked, especially when trying to control costs, is the affect certain images or colors can have in the target market. In the US, green is the color of safety, of nature, of good environmental practices. Take a look at this Shutterstock advisory, for example:

“Green has traditionally been forbidden in Indonesia, whereas in Mexico it’s a national color that stands for independence. In the Middle East green represents fertility, luck, and wealth, and it’s considered the traditional color of Islam. In Eastern cultures green symbolizes youth, fertility, and new life, but it can also mean infidelity. In fact, in China,green hats are taboo for men because it signals that their wives have committed adultery!”

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It also helps to implement best practices for images. Try to minimize text in screenshots, use culturally-neutral images and be careful when using images such as dollar signs for money, or pictures of people making gestures.

Likewise, consider the perspective of your audience. If you’ve translated into Latin American Spanish, for example, US-Hispanics may feel excluded. Smilarly with trying to make do with European French in Canada.